By Sharper B2B

A game for B2B marketers

That hits too close to home

Who’s it for?

B2B Marketers, strategists, creatives, basically anyone with a funnel-shaped scar.

Play the Game:

50 prompt cards, 250 answer cards and no boring metrics in sight.

What’s this all about then?

It’s the funniest thing to happen to B2B since someone invented “brand purpose".

Explore Our Cards

Created for B2B Marketers, by B2B Marketers

Designed to bring your team together (or tear them apart with laughter)

Marketing Against Mundanity is a card game full of awkward truths, industry in-jokes and “OMG that’s so us” moments.

It’s perfect for:

Team Socials
Away days
Kick-off meetings
Creative warmups
Coping mechanisms

Team Socials

Marketing Against Mundanity is a card game full of awkward truths, industry in-jokes and “OMG that’s so us” moments.

Away Days

Marketing Against Mundanity is a card game full of awkward truths, industry in-jokes and “OMG that’s so us” moments.

THE RULES

Objective

Make your fellow B2B marketers laugh (or cry) by playing the most hilariously accurate answer card to complete the prompt card.

Players

3 to 10 players
(but chaos scales beautifully)

Read the rules

So, how do I play?

Make your fellow B2B marketers laugh (or cry) by playing the most hilariously accurate answer card to complete the prompt card.

Step 1

Deal the Cards

Each player draws 7 white answer cards. Place the blue prompt cards in a stack face down.

Step 2

Start the Round

Whoever most recently moved roles starts as the CMO (Card Monitoring Official). The CMO draws a blue prompt card, reads it aloud, and places it face up.

Step 3

Submit Answers

Everyone else chooses the white answer card (or cards) from their hand that they think completes the prompt in the funniest or most painfully accurate way. Submit it face down to the CMO.

Step 4

Judge and Laugh

The CMO shuffles the answers, reads each one out loud, then picks the best (or worst) one as the winner. The player who submitted that card (or cards) gets one point.

Step 5

Refresh Hands

Everyone draws additional white answer cards so they have 7 answer cards in their hand.

Step 6

Rotate

The player to the left becomes the next CMO. Rinse. Repeat. Regret some of your answers afterwards.

End

Winning

Play until: Someone hits 5 points, or everyone agrees the answers are getting too real and it’s time to call it a day.

WANT A CUSTOM DECK?

Yes, we can absolutely make you your own version.

Need a deck for your brand, team, event, or client gifting? We can create your own fully personalised version of Marketing Against Mundanity, complete with your internal lingo, product references, and all those jokes that never made it into the copy.